Lots of good stuff in this Rebecca Traister post about gripes at BlogHer that they got short shrift by the media compared to Netroots Nation.
Over at the popular feminist blog Jezebel, Megan Carpentier pointed out the disparity between the Times' coverage of BlogHer and Netroots Nation, the gathering of political bloggers that was held, quite unfortunately, on the same weekend as BlogHer.
"Was a panel discussion on the use of profanity in political blogging [a Times story that ran about Netroots] of more pressing importance to Times readers than Michelle Obama's first blog post or the aforementioned discussion of how to get taken seriously as a woman political blogger?" Carpentier wondered, in reference to two brief references in Jesella's piece. "Or is the Times just trying to prove the point of the BlogHer founders and users -- that women just don't get taken quite as seriously as men?"
It was unfortunate that both conventions ended up on the same weekend. Sometimes scheduling conflicts are unavoidable, but hopefully can be minimized in the future. Still, it's kind of ironic that the panel in question, the one on profanity in blogging, featured four panelists (in addition to the moderator) including two of the most successful and respected women in political blogging -- Digby and Amanda Marcotte. This effort to paint the two conventions as a battle of the sexes is a bit myopic because quite frankly, it isn't true.
Netroots Nation wasn't a "guy bloggers's conference". It's a partisan confab focused on movement building, taking charge of our nation's government, and putting our nation on a progressive direction. BlogHer is about, well, women who blog. Perhaps a better comparison for BlogHer would be the dude-dominated Blogworld Expo, which got its start last year and also suffered from a dearth of media attention because, quite frankly, people huddled over a computer isn't that interesting a story.
When you have a focused mission and distinct message, it's easier for media to report and discuss what's happening at your convention. So on that front, Netroots Nation had the advantage. We're waging war against Republicans who have run our country (and world) into the ground, and the establishment Democratic Party that enabled that GOP malfeasance for so long. This doesn't just give media story hooks, it doesn't just give speakers a reason to attend (like Al Gore), but also attracts a very specific media creature -- the political reporter.
On the other hand, what does a gathering of women bloggers deliver, story-wise, beyond "a bunch of women blog"? It was the same problem with Blogworld Expo, even if they had big-name speakers like Mark Cuban. "A bunch of dudes blog" is no more compelling a storyline. That sort of unfocused mission gives license to trite coverage like the one many of the BlogHer attendees rightfully blasted:
Among Feministe blogger PhysioProf's complaints was that the story was published in the Styles section, the section of the paper reserved for trend pieces, drink recipes, society photos and wedding announcements. In other words, the girl part of the paper.
PhysioProf also called out Jesella for her clichéd lede (about BlogHer attendees taking over the men's rooms in the conference hotel), her reportorial focus on details that were female (there were lactation and changing rooms), superficial (women applying blush and eye shadow) and ridiculous (self-helpy affirmations posted in the bathroom stalls like "You are perfect"). She was also angry about Jesella's decision to draw attention to the emotional, sometimes weepy panels that took place during the gathering, and the piece's description of how the conference had "moved on" from last year's Kathy Sierra-inspired focus on how women are treated on the Internet, to discussions of how bloggers can increase their influence, reputation and profit.
Of course, YearlyKos/Netroots Nation attendees have suffered through plenty of an idiotic news story, so I sympathize. But I also put myself in that NY Times reporters' shoes and wonder, given the assignment, what exactly would I have written about? Again, the fact that "women blog" doesn't make a news story. There has to be more. I probably would've squeezed a business story out of it, or maybe a trend story (with Pew numbers, if they exist) about the growth of women blogging (though haven't "blogging grows" stories been done to death?). Maybe I would've tried to figure out what differentiates a "women blogger" from "regular" blogging, though that seems patently absurd given that half of us on this planet (give or take a few percentage points) are women.
Granted, any of those are better than writing about "you are perfect" on a bathroom stall, but still, not an easy assignment. Certainly not as easily grasped and digestible as the "smash Republicans, save our nation!" message coming out of Netroots Nation. And despite what Traister writes, the interest in our event had little to do with our fundraising prowess, which is actually quite anemic in terms of total political spending. It had more to do with the movement building component -- a ground and message army doing battle on behalf of progressive causes. Without a common purpose to similarly rally the troops and build strength with numbers, BlogHer obviously is at a disadvantage.
So consider, what kind of reporter should've covered BlogHer? Not the political press, since the event was clearly not political. What about business writers? There was some of that. BlogHer did highlight some of the most successful female bloggers. So maybe it's a business conference? It certainly isn't a technology one (which Blogworld Expo tries to be). If it's about supporting each other as a community (which certainly happens at Netroots Nation), then that's cool too, but then who cares if the media covers it? The cool thing about Netroots Nation is that the event would be just as successful if not a single media outlet covered it. We're there for ourselves, not to provide material for the NY Times. (The heavens know we've succeeded despite the ire and disdain of the traditional media, not because of it.) It's like Trekkie conventions. Does the media actually cover them? Who cares! Attendees clearly have a blast.
So which is it? I have no answers, nor would I deign to suggest any if I did (which I don't). I'm clearly supremely unqualified to tell a women's conference what it should be about. But many of the problems it had in attracting suitable attention has less to do with sex, and more to do with that lack of successful media packaging. If BlogHer can solve that riddle, it'll garner far more attention. If not, as long as they throw a great event, all that really should matter is that attendees have a great time.